Evaluating marketing change an application of systems theory by John E. Griggs

Cover of: Evaluating marketing change | John E. Griggs

Published by Institute for International Business and Economic Development Studies, Michigan State University in East Lansing .

Written in English

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Subjects:

  • Marketing -- Mathematical models.

Edition Notes

Bibliography: p. [128]-131.

Book details

Statementby John E. Griggs.
SeriesMSU international business and economic studies
ContributionsMichigan State University. Institute for International Business and Economic Development Studies.
Classifications
LC ClassificationsHF5415.2 .G75
The Physical Object
Paginationxiv, 136 p.
Number of Pages136
ID Numbers
Open LibraryOL4859113M
LC Control Number75628281

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Get this from a library. Evaluating marketing change; an application of systems theory. [John E Griggs; Michigan State University. Institute for International Business and Economic Development Studies.].

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